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0000419221 00000 n Scribd will begin operating the SlideShare business on December 1, 2020 0000003966 00000 n ATL & BTL Advertisement & Sales Promotion Effectiveness & Suggestion to Optimise Budget in reference with Rupa & Co Ltd(S&M) By Ashok Kumar 10DM-025 Under the guidance of Mr L.S.S.LAL Vice President Amit Saha Dr. Santanu Roy Asst.Mng ( Mkt) Professor, Operations Management Rupa & Co. Ltd IMT, Ghaziabad June, 2011 . I hope you can have some kind of solution to this problem. BTL which is also called Below The Line Marketing uses straight-forward marketing projects so that the organization practicing BTL can create a good and targeted relationship and win the trust of the audiences and the customers. Nicely explained TTL creates some confusion though Can u elaborate TTL specifically. Among all the other tasks they get assigned in college, writing essays is one of the most difficult assignments. The explanations are very clear and easy to comprehend. Hey. Thanks for the write up. This approach combines that we have seen above, of ATL and BTL Marketing, to attempt to both raise brand awareness and target specific potential customers and convert these into measurable and quantifiable sales. However, our research is meant to aid your own, and we are not acting as licensed professionals. These ways fall into either of these two categories: The mediums convey the message to everyone who has access to them. Thus, ATL marketing keeps the target on the consistent and uniform components while the BTL marketing focuses on the selected sections. Sponsorship is a partnership with different corporates or events to get more impressions and is usually carried as a part of brand building strategies at a BTL level. 0000418636 00000 n Writing a good research paper isn't easy and it's the fruit of hard work. This strategy has a better ROI and is considered better by the consumer. Above the Line advertising (often referred to as Above the Line promotion/ Above the Line marketing/ ATL marketing/ ATL advertising) consists of advertising activities that are largely non-targeted and have a wide reach. 360-degree marketing: Using both ATL and BTL activities – for example, a television advertisement supplemented with pamphlets of the product attached to newspapers. Both sounds same to me. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. TV advertisements have a reach from local, to national, and international audience depending on the TV channel and the contract between the parties. And surprisingly, there exists a hypothetical line to differentiate between the kind of marketing one indulges into. The organizations practicing BTL indulge themselves in a particular influencing and straight-forward method of communication to create an impactful product and create a good awareness of it at a macro and massive level. the-line”(ATL) and toward direct,measurable “below-the-line”(BTL) marketing tactics. The comprehensive detailing on digital aspects would be drool worthy., What Is A Customer? Well written, simple and specific, what I have been looking for for days! 1. – Types & Examples, Deep Tech: What Is It & How It Disrupts Businesses, What Is Customer Lifetime Value (CLV)? 0000544112 00000 n Also, the concept of "Through the Line" has also been explained briefly. The recent consumer trend in the market requires the integration of both ATL & BTL strategies for better results. What Is TAM SAM SOM? It is possible to carry out a digital marketing strategy which offers above the line marketing benefits while acting as a below the line communication to the customer.

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