I care about his health, and it's over, man. The loss made it the first time Liddell had suffered two consecutive losses. Ortiz meanwhile attempted to rebound from his loss to Liddell and faced off against Rashad Evans at UFC 73. The win, along with his exposure on the show and the UFC's growing popularity, garnered Liddell much media attention and fame.
Liddell and Ortiz are the runaway top earners, per the California State Athletic Commission. Despite securing what might have been a fight-ending guillotine choke, Ortiz was heavily dominated by Evans and was defeated by technical knockout in the second round.
At UFC 115, Liddell suffered his third consecutive knockout loss when he was defeated by Franklin in the first round by knockout. The two were opposing coaches on season three of The Ultimate Fighter and later fought in a highly anticipated rematch on July 8, 2006 at UFC 61, where Ortiz smothered Shamrock to a TKO victory at 1:18 of the first round. Much like Liddell, Ortiz's exposure on the show, along with his feud with Shamrock, gained him notable popularity and made him the highest grossing UFC fighter in 2006. As it stands, it’s been estimated that the UFC gives just roughly around 15% of their revenue to the fighters. During The Ultimate Fighter: Heavyweights Finale, Dana White announced that Chuck Liddell would be coaching against fierce rival Tito Ortiz on the 11th season of The Ultimate Fighter, with the two of them fighting each other on June 12, 2010, at UFC 115. Today, many sports and media analysts credit the Liddell and Ortiz rivalry with bringing the sport of mixed martial arts into the mainstream of American sports and entertainment. Eventually, Ortiz returned in 2006 and defeated The Ultimate Fighter 1 winner and rising star Forrest Griffin via split decision at UFC 59. Historically, non-UFC promotions have never really done well on pay-per-view. However, in March, it was rumored that Ortiz was pulling out for as yet unknown reasons and Ortiz would be replaced by former UFC middleweight champion Rich Franklin. Coming in as heavy underdog with his UFC career on the line, Ortiz secured his first victory since 2006 by submitting Bader at 1:56 of the first round and saved his UFC career. Industry source tells me the Liddell-Ortiz PPV buys may be as low as 30,000....but the Tiger-Phil golf might reach 1 million (all refunded, but a glimpse of what a low price can generate). McGregor tweeted a short statement after his rival’s UFC 254 win over Justin Gaethje. In the time leading up to the show, Ortiz was criticized for disclosing information in regards to Liddell's alcohol problems. Following his win over Ortiz, Liddell once again established himself as the number one contender for the UFC Light Heavyweight Title. I don't want to see anybody stick around too long.
Liddell instead fought Rich Franklin. Liddell was successful in the rematch by defeating Couture via knockout at 2:03 of the first round and thus becoming the new UFC Light Heavyweight Champion. Headlining UFC 66 was a championship fight with two of the UFC's biggest light heavyweight stars, Light Heavyweight Champion Chuck Liddell defending his title against former champion Tito Ortiz. After the season's conclusion, Liddell and Couture met for a second time on April 16, 2005 at UFC 52. All three fights have ended in a knockout in the Light Heavyweight Division. The fight concluded Ortiz' stay with the promotion as he chose not to re-sign, citing his frustration with UFC president Dana White as a major factor in the decision. A humble Ortiz congratulated Liddell and declared him the pound for pound best fighter at the time. The Golden Boy Promotions head told Luke Thomas on Monday’s editIon of The MMA Hou r that Liddell and Ortiz … Meanwhile, Ortiz got $300,000 disclosed when he beat Chael Sonnen at Bellator 170 early last year. The start of the third round was again even before Liddell pressured Ortiz with another flurry of punches.
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