Search 2,345 jobs in marketing, advertising, creative and media. Fans will be rewarded for grabbing tickets in 2020, with 80% of all tickets under £50, and access to the finals starting from £30. Benefit from our monthly exclusive magazine content in multi-format. Subscribe today and be educated, entertained and empowered. See our COVID policy here . Fan safety is our priority. The Latest news for the marketing & media industries. Created by McCann Manchester, the first campaign, Squads Assemble, is revealed today (19th October 2020) to coincide with the opening of the public ticket ballot on 23rd October. A paid-for membership product for partners of The Drum to self-publish their news, opinions and insights on thedrum.com - Find out more, Campaign ‘Squads Assemble’ revealed today as public ticket ballot opens this week. On the appointment and the campaign, Karen Buchanan, CEO at McCann Manchester said: “We’ve collaborated with our McCann Worldgroup agencies in the North including CRAFT and Momentum to deliver a truly integrated campaign. Holding events to support, inform, challenge and advise. On the appointments and the Squads Assemble campaign, Terri Lynam, Customer Director at RLWC2021: “We are delighted to announce our world-class roster of agencies who have a vital role to play in delivering the biggest and best ever Rugby League World Cup. With a nod to a tough 2020 for live sport, the aim is to drive passion, excitement and create anticipation for the biggest sporting event in the UK next year. Data and insight specialists Goodform has also been appointed to ensure that insight is at the centre of everything. Creating compelling content your customers will love. Squads Assemble aims to connect with a new broader audience for RLWC 2021 to galvanise support for what will be a truly exciting and unmissable sporting experience in the UK next year.”. Leeds based PR agency, Hatch has been appointed to deliver PR, social media strategy and community management for RLWC2021 social channels. The remit of all agencies is to drive ticket sales as well as creating a deeper connection with Rugby League’s core fanbase and delivering the most accessible experience for new fans by creating engaging content, and powerful, in-depth storytelling. 75% of The Drum Magazine readership are senior management or above. With extensive major international event experience with Rugby World Cup 2015, World Athletics Championships 2017 and Commonwealth Games Birmingham 2022, Goodform is perfectly positioned to deliver audience growth and engagement. It’s a rallying cry for participation, depicting the entire promised experience. All rights reserved. Buy Rugby League Rugby League World Cup event tickets at Ticketmaster.com. Buy Rugby Union Womens Rugby World Cup event tickets at Ticketmaster.com. Through managing, deepening, and connecting fan data, Goodform will deliver insight-led marketing campaigns and power a customer-first ticketing strategy. Providing great companies with the recognition they deserve. Explore the latest, and greatest, creative work from around the globe. Lynam, who has previously worked on other major events including London 2012 and Rugby Union World Cup in 2015, added: “The pitch process was highly competitive and the challenge in the brief was to sell Rugby League as more than just the game on the field. Get sport event schedules and promotions. Get sport event schedules and promotions. See our COVID policy here . Hit the C-suite spot. Tickets for the Rugby League World Cup 2021 will start from £2.21 for concessions and £10 for adults across all three of the tournaments.. Campaign ‘Squads Assemble’ revealed today as public ticket ballot opens this week Rugby League World Cup 2021 (RLWC2021) has announced its … Hatch also has a proven track record within sports communications and has been working with RLWC2021 organisers on promotion of the tournament for the past eighteen months. The core message is inclusivity, appealing to existing and a new ‘squad’ of Rugby League fans. This promoted content is produced by a publishing partner of Open Mic. McCann Manchester has been recruited to handle brand strategy, creative, media planning and buying, digital and content strategy, as well as activation-led PR with all disciplines being primarily used to drive ticket sales. Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations. Features providing insights into the marketing industries. Squads Assemble will be promoted across high-profile 30 second TV spots, VOD, radio, digital media, social, PR and CRM. Fan safety is our priority. It’s the experience in its entirety, the diverse and exciting crowd, the history of the sport and the infectious passion that create a unique atmosphere and experience that British sport’s fans both existing and new will love.”, “We are just days away from the opening of the public ticket ballot – the first ever ballot in Rugby League World Cup history – and we are excited to inspire fans who haven’t experienced Rugby League before to book their place at the World Cup next autumn.”. McCann Worldgroup in the UK is dedicated to helping our clients’ brands play meaningful roles in people’s lives through a range of best-in-class marketing communications capabilities. Rugby League World Cup 2021 (RLWC2021) has announced its appointments of McCann Manchester, Hatch and Goodform to promote the tournament, set to be the biggest and best Rugby League World Cup to date. Take a fresh approach to raising your profile with potential clients. © Carnyx Group Ltd 2020 | The Drum is a Registered Trademark and property of Carnyx Group Limited. The agency’s sporting credentials include The London Olympic & Paralympic Games 2012, its work with Aldi includes driving sponsorship of Team GB across Rio, PyeongChang and the upcoming Tokyo Olympics. The team will work closely with McCann Manchester to maximise key moments over the next 12 months to drive the tournament’s goal to become the biggest and best RLWC of all time.
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