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While this new announcement will see Bayern’s influence grow on the Chinese app Douyin, the club already has a huge following on the global version of the app, TikTok. FC Bayern Munich has become the latest European football club seeking to elevate its fan engagement by joining the video-focused social network TikTok.. This website uses cookies to improve your experience while you navigate through the website. FC Bayern Munich already reaches over 80 million fans via social media on eleven platforms, and the club has now added another channel, the video-focused social network TikTok. With our partnership with Douyin, we’re taking the next important step. Easy⚽ #homefootballcup #soccer #foryou #fyp #rl9. The goal is to be an essential part of our fans’ everyday lives, even in China.”. Robert Lewandowski first posted on TikTok on April 3rd, 2020 and judging by his early posts, the 31-year-old used the platform as a means of entertainment during the Covid-19 lockdowns we’ve seen around the world. In addition, they can quickly and easily start a dialogue with the club. After joining TikTok in April 2019, the club already boasts an impressive 1.6 million followers while stars such as Robert Lewandowski and Alphonso Davies also have accounts with millions of followers between them. Douyin can use the platform’s creative and interactive features to help FC Bayern attract even more young fans in China”, he added. Did Dixie D'Amelio shave her head? This category only includes cookies that ensures basic functionalities and security features of the website. {{#media.focal_point}}. But don’t worry, because you’re about to receive a masterclass in the Gen Y art form courtesy of Bayern Munich wing-back Alphonso Davies. Bayern Munich left-back Alphonso Davies talks about the Bundesliga returning and life as a TikTok star. It’s a ##FCBayern Dance Off! #bayernmunichvspsg | 9670 people have watched this. The Bavarians were pleased after the 5-0 victory over Frankfurt. 3.4M Fans. These cookies will be stored in your browser only with your consent. German football giant, Bayern Munich, have announced a partnership with the parent company of TikTok and the club’s fans aren’t best pleased. FC Bayern Munich First team squad First team squad Women's team The FC Bayern Women represent the club in the Bundesliga and Women's Champions League. #BayernMunich. The majority of communication in China takes place on social media. At https://fc.bayern/TikTok users can find exclusive video clips about FC Bayern, the players and fans and can use special filters. Bayern went back to the top of the Bundesliga, following a dominant victory over Fortuna Dusseldorf on Sunday, the race for the German title has been one of the most engaging in Europe this season, with it set to go right to the wire between Bayern and German rivals Dortmund. While in another video, Thomas Müller showed off his tennis skills, juggling the ball on a racket. One advantage of TikTok: the app can also be used without an account. Idk how to feel about this. Now in HD and faster than ever before! Can’t wait for the Bayern players to score a goal and then try weird celebrations just for someone from their camp to come and make TikToks of them.". After signing the partnership agreement, the club board member responsible for internationalisation, strategy and merchandising, Jörg Wacker, stated that the move was to further entertain fans globally. Fotboll (@bayern_munich10) has created a short video on TikTok with music Skechers (feat. {{#media.media_details}} Boasting 1.6 million followers, FC Bayern's TikTok profile is filled with highlights from the team, players participating in dance challenges, workouts, and more. 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Recently, the team shared a video of some of the players competing in a dance-off. The platform specialises in short form content, with several million worldwide users sharing video clips of a maximum length of 15 seconds with other users. One fan on Twitter wrote: “Plz don’t have that tiktok logo in our jerseys…”. You can become a club member on January 1st or on July 1st each year. for @_rl9, ♥️ for @javi8martinez ! By Monsuru Olowoopejo. According to Bayern’s official statement, the partnership is aimed at improving the Bayern brand in China ahead of the Bundesliga restart on May 16th. It is a short video sharing platform and now the first official partner of FC Bayern Munich for short videos in China. Bayern Munich's Alphonso Davies just won TikTok OneFootball . The entry of the Bundesliga champions onto the platform, follows that of both Inter Milan and Borussia Dortmund. This website uses cookies to improve your experience. Since then though, Lewandowski has earned a huge following on the platform and now boasts more than 2.4 million followers. German Bundesliga Club, FC Bayern Munich, and China video-sharing platform, Douyin, owners of TikTok, have entered into a partnership to produce short-video on the club activities ahead of the league resumption. “FC Bayern is seen in China as the most innovative football club in terms of communication. However, a number of football fans are yet to be convinced. Buriram United: The benefits of building a relationship between sports... Serie A awaits government approval for June restart. #youtubevstiktok," one person wrote. So, after the news broke that the European football club was being sponsored by TikTok's sister company, fans were quick to share their reactions to the news. It was announced on May 14th, 2020 that Bayern Munich would be partnering with Douyin, the company behind the immensely popular social media site, TikTok. It’s safe to say that Lewandowski’s TikTok fame has caught plenty of football fans off guard and plenty have taken to social media to explain why. One advantage of TikTok: the app can also be used without an account. We also use third-party cookies that help us analyze and understand how you use this website. ", One fan was not pleased with the new partnership, writing, "Bayern signed a partnership with TikTok, this is so embarrassing. Here's the Truth About the Donation Platform. Bayern Munich, TikTok partner on short-video production. The FC Bayern Women represent the club in the Bundesliga and Women's Champions League. Bayern Munich is now officially partnering with TikTok. Alphonso Davies had to be subbed off after sustaining an injury after just two minutes of the 5... FC Bayern is mourning the loss of former striker Hans Legath, who died last Thursday at the age... On Thursday, Kurt-Landauer-Platz was inaugurated on the "Bellevue di Monaco". And finally, this fan suggested drastic measures: However, Bayern’s 1.6 million TikTok followers and 800,000 Douyin followers would likely disagree. It cannot be denied that TikTok has exploded in popularity in recent years. Overall, with the new partnership, we're sure to see an increase in entertaining videos from the players! However, the Bayern Munich forward has had his most successful season to date during this campaign so whatever mysterious power TikTok holds, it is currently rubbing off nicely on Lewandowski who, aside from his 2.4 million TikTok followers, currently has 55 goals in 46 matches this season and is one match away from winning the Champions League. But opting out of some of these cookies may have an effect on your browsing experience. FC Bayern Munich already reaches over 80 million fans via social media on eleven platforms, and the club has now added another channel, the video-focused social network TikTok. Highlights, action, and every goal from every game. With Douyin, we can offer our fans unique content and have the chance to further increase our profile. www.fcbayern.com/fcbayern With our partnership with Douyin, we’re taking the next important step. Watch short videos about #psg_vs_bayern_munich on TikTok. Bayern’s Asia president FC Bayern, Rouven Kasper, said in the statement: “FC Bayern is seen in China as the most innovative football club in terms of communication. Is PewDiePie Actually 'Shadowbanned' From YouTube? Write CSS OR LESS and hit save. Legends team The FC Bayern Legends team was founded in the summer of 2006 with the aim of bringing former players... Matches Fixtures Standings Stats Impressive display Irresistible Reds down Atlético FC Bayern got off to a perfect start …

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