My approach to coaching

Clarity drives everything

I work with you to define clear, realistic goals based on your life, your training history and your ambitions. Your training is built around what matters most.

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Truly individual

I build your training specifically for you.
I continuously adjust it based on how you respond, not from a template or fixed blocks.

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Insight beyond the data

I follow your training closely, both the data and your response to it. I review your sessions and adjust to keep your progress moving.

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Present and responsive

Coaching is a relationship. You have direct, consistent communication with me, and I stay closely involved throughout.

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I work with professional training tools and make sure technology is never in the way

TrainigPeaks

Garmin

Wahoo

Zwift

Is my coaching right for you?

My coaching is built for a certain type of athlete. It’s important that it’s the right fit, for both of us.

This may not be the right fit if you are looking for:

a quick fix or short-term results
generic plans or “set and forget” coaching
frequent calls or high-touch meetings

This is a strong fit if you are:

committed to a structured way of training and living
a driven individual balancing life and ambitions
working towards goals across a full season
looking for a long-term coaching relationship and steady progress

Enquire about 1×1 Coaching

Helle Frederiksen smiling in red swim cap and goggles holding a wet towel at pool edge.

The right communication is key

Stay supported every day with fast text replies, voice notes, training feedback, and calls whenever you need them.

Helle Frederiksen wearing a gray shirt focused on typing on a laptop indoors with warm lighting.

“I knew I wanted to be ready for my end-of-season race, but family and a new job really squeezed my time. Helle made it feel effortless—she reads my training, understands my limits, and is always there when I need her. It’s incredible.”

How do we get started?

Every coaching relationship starts with understanding if it’s the right fit.

Reach out

Tell me about you. Share your goals, background and current training. I review every enquiry personally.

I assess the fit

I take a closer look at your ambitions, background and what you’re looking for. If it feels like a match, let’s take a call.

Intro call

We speak directly. We go deeper into your goals, my approach and how we would work together.

Start working together

I get to work, building your training and guide you into a structured, consistent approach from day one.

1×1 Coaching
by Helle Frederiksen

For ambitious everyday athletes with a busy life

Enquire about coaching

Helle Frederiksen smiling, hair tied back wearing a light blue t-shirt.

“I’ve never had a coach this present—every workout gets reviewed, and the voice notes keep me honest even on travel weeks.”

Lasse

Managing Partner, IRONMAN age group champion

“The plan adapts in real time. When my sleep and stress tanked, we adjusted immediately—and I still hit my race goal”

Mette

Startup Founder, triathlete

“It feels like having a coach in my pocket: fast replies, sharp feedback, and zero guesswork. Consistency finally clicked."

Astrid

Surgeon, mum, amateur cyclist

Personalized endurance coaching